The autumn season is starting. In this edition: five trade fairs in the Netherlands and Germany between mid October and the end of November, fresh figures on what exhibitors actually spend, and why four major German fairs in six weeks call for a build-up plan you make now. Plus news from our own client portal.
The 28th edition of the world exhibition for sheet metal working technology. For suppliers in metal, laser technology and machine building this is the international stage of the season. Hannover works with generous build-up periods, which helps if you bring heavy machinery onto your stand.
The leading trade fair for the glass industry, from production and processing to glass in construction. Note that glasstec runs on exactly the same days as EuroBLECH. Stand builders, riggers and hauliers across Germany are fully booked that week, so lock in your slots early.
The European centre of gravity for additive manufacturing and industrial 3D production. A fair with a lot of live demonstrations, so plan for power, extraction and a workable demo zone in your floor plan.
Two days of precision technology for an audience that knows exactly what it is looking at. Short and compact, so a stand that shows what you make at a glance works better here than a stand full of text.
Smart Production Solutions brings together more than a thousand exhibitors around automation and drive technology. The closing act of the German autumn and one of the busiest fairs for manufacturing companies from the Benelux.
The AUMA Exhibitor Outlook shows that the trade fair budget of German exhibitors rose from 38 percent of the total marketing budget in 2022/2023 to 45 percent in 2023/2024. Of the companies surveyed, 57 percent keep their budget stable and 21 percent increase it, while 78 percent expect stable to rising trade fair activity. So fairs are taking a larger share of the marketing pot, not a smaller one. The question is not whether you free up budget, but what you spend it on.
Our advice: look at the cost per fair instead of the cost of one stand. A modular aluminium frame that you reuse for years, with printed textile panels that change per fair or campaign, spreads the investment across every event you attend. The build-up and dismantling hours drop as well, and those hours are a bigger part of the bill than most exhibitors expect.
EuroBLECH and glasstec fall on the same four days, and three weeks later Formnext and SPS follow almost back to back. That means materials, trucks and build crews are scarce in those weeks and rates usually move with them. If you are exhibiting in Germany in October or November, lock in three things now: the build-up days from the exhibitor manual, the rigging points in the hall if you want to hang anything, and your transport window. Also remember that German halls often set stricter requirements for the fire classification of materials and for the height of closed walls on the stand boundary. Check that before the design is final, not after.
Joep has already packed his bags. Hannover, Düsseldorf, Frankfurt and Nuremberg in six weeks: he runs from hall to hall without a word of complaint. His tip for this autumn: book your build crew before the rest of Europe does.
Tell us where you will be exhibiting and we will think along about a stand that stands out. No obligation, with a 3D design up front.
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